How we work
Where Strategy Meets Culture — and Trust Follows
Listen & Learn
At Barfield PR, we approach every project with purpose.
Our process is built on listening deeply, understanding context, and crafting strategies that reflect the communities our clients serve.
Invest in Strategy
We combine the structure of a strategic communications agency with the creativity of a boutique studio — ensuring every campaign is thoughtful, inclusive, and effective.
Deliver with Impact
From research and message development to creative execution and evaluation, we tailor each step to meet your goals and the needs of your audience. The result? Work that resonates, builds trust, and delivers measurable impact.
120M+
Media Impressions Across Campaigns
Our culturally fluent campaigns reach audiences across every borough — and beyond — through trusted media, community partnerships, and digital storytelling.
2M+
New Yorkers Reached Weekly
From health initiatives to arts outreach, our work connects with diverse communities at scale, driving awareness, participation, and measurable engagement.
30+Years
Of Strategic Communications Experience
Rooted in New York City, Barfield PR brings decades of proven expertise — combining strategy, culture, and creativity to deliver lasting public impact.
Leadership
Our Directors guide vision, uphold integrity, and drive lasting impact.
Together, our leadership team ensures Barfield PR’s continued commitment to strategic excellence, cultural fluency, and communication that builds trust and delivers measurable results.
Our team combines decades of experience in strategic communications, creative direction, and community engagement — guiding Barfield PR with purpose, insight, and integrity.
Pauline Barfield, Chairman
Founder and Chairman of Barfield PR, Pauline Barfield is a pioneering communications leader with more than three decades of experience shaping public relations, community engagement, and media strategies across New York City.
Her vision and integrity have guided the agency’s growth from its roots as a local consultancy to a trusted partner for city agencies, nonprofits, and corporate clients alike.
As Chairman, Pauline continues to provide strategic counsel, mentorship, and oversight — ensuring Barfield PR remains grounded in its mission of cultural fluency, excellence, and public impact.
Jameel Barfield, Managing Director
As Partner and Managing Director, Jameel Barfield leads the agency’s strategic direction, client relations, and operations — combining business acumen with a passion for purpose-driven communication.
Under his leadership, Barfield PR continues to evolve as a dynamic, modern communications firm that blends strategy with creativity.
Jameel oversees campaign execution, organizational partnerships, and business development, ensuring that every project reflects the agency’s values of precision, inclusivity, and measurable results.
Cherise TrahanMiller, Creative Director | Strategic Partner
A multidisciplinary creative and longtime collaborator, Cherise TrahanMiller brings artistic vision and strategic depth to Barfield PR’s storytelling.
As Creative Director and Strategic Partner, she oversees the visual and conceptual direction of campaigns — from brand design and content creation to cultural initiatives that resonate with diverse audiences.
Cherise is passionate about making a difference through meaningful design and authentic storytelling that inspire engagement and strengthen community connections.